Many people hate having their photograph taken. They liken it to going to the dentist. So first I try to put people at ease especially if is a portrait or head shot. They have to look at the camera. I tell them this is the digital age we can take as many photos as we like, so relax. Then I start to talk to them about their family, kids, job or stuff they like to do. Suddenly they become relaxed. I may try to sneek a couple photos while their talking, this can work but the main idea is they have stopped thinking about “smiling” and they are just themselves. Now when I have them look at the camera again they are much more at ease.
However for family, friends and wedding it’s great for people to be involved in activities they like. I will put on my long lens so they are not so aware of my presence. Then I just keep “catching the moment”. Usually the best photos are the ones were they are observing one another.
This technique works very well with children. Two year olds do not smile on command nor do they like to sit still. So give them a toy or have them play with mom or dad and you will find wonderful photos.
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