This can be a daunting task. Newborn photography!!! Yikes.
Well here are some tips.
1. Have confidence in what you’re doing!

I know you’re thinking “but doesn’t that only come with experience??” To a point, yes … but so much can also be achieved through watching videos, studying poses, taking classes or mentorships, and asking tons of questions on your favorite photography forum. I gained so much confidence before my very first session by watching a video of a well-known photographer working with a newborn. Just seeing how she handled the baby opened my eyes to what was possible with posing a sound asleep newborn. I also observed a number of soothing techniques that have proved to be so helpful … so much so that I wish I knew of them with my own babies! True, there is nothing like true, hands on experience, but studying and watching other experienced photographers work can prove invaluable.

2. Communicate session details with your clients

I can’t emphasis enough how important this is, even though it seems so obvious. Your goal for the session is the same as theirs, but they don’t often know what it takes to accomplish that goal. Right from the point of their first inquiry, inform them of your approach to your sessions. Likely, this information is readily available on your website or blog. But personally sending them details about the age range you prefer for the newborn, where the session will take place, the length of the session, environment temperature, and your hope for the parents during the session, starts your trek toward accomplishing the shared goal on the right foot. And then again a day or so before the session, send reminders for what the parents can do to prepare for their experience and what they can to to ensure it is the best experience possible. Also, explain why you suggest these things … why is a pacifier helpful at the session? Why should the baby be given a very full feeding right before, kept awake for a bit prior, and then photographed in an 85 degree room? A well informed client is a trusting, relaxed client and that goes a long way toward a successful session.

3. The Beanbag and blankets you use do matter

I started out working with a teardrop shaped beanbag that I cinched on the bottom with a rubber band to make it more full and solid feeling. But ever since I purchased a puck-style beanbag and filled it with a couple extra bags of bean my posing has become so much easier. The wide, flat work area lends itself perfectly to posing in order to see the baby well and working more easily with their legs, arms and face, rather than battling with them sinking into a too-soft, too-small, beanbag. In regards to blankets, I have learned how much I benefit from layering many blankets on my beanbag, in the order I want to use them and clasping the entire stack to the backdrop stand. I benefit during the session from doing this because it makes the transition from one blanket to the next extremely quick and fluid, and during post-processing because the layering helps make the blankets a lot smoother. In addition, when stuffing rolled up cloth diapers under the blanket to properly pose the baby, it really helps to stuff them all the way under the bottom blanket for a very smooth, not lumpy, look. In between those blankets? Lay down a potty pad! And lastly regarding blankets … thick, textured blankets are just so much easier to work with in post-processing because they are not as prone to wrinkles.

4. Light

I remember when I first began photographing newborns one of the very first errors I made was how I used my light. I was prepped with the blankets and heat and lessons on posing, but … I faced the beanbag and baby right at the window! What resulted were flat-light, very one-dimensional looking images. I hadn’t yet grasped that the direction of the light, when hitting the subject is very important! Angling thing beanbag set-up and positioning the baby at an angle to the light source creates soft shadows which add critical depth to an attractive portrait. Also, I most often keep the baby’s head toward the light, to achieve shadowing I prefer. Depending on the size of the window, intensity of light and distance of the window to floor, I generally keep my beanbag around 3 feet from the window and my set-up at about a 60 degree angle to the window.

5. Heat

More little details that make a huge differences in my sessions! We all know that heating the space you’re working in is crucial … I have my space heater going the whole time and if I’m not sweating, I know the baby isn’t warm enough. But I’ve also found that warming the spot on the beanbag where they will be posed is incredibly helpful too, particularly on the first blanket I’m working with. A heating pad works great for this! To sooth the baby while posing, I have found that a very loud ‘SHHHHHH’ goes a long way! I hold my warm hands firmly on their body, often one on their head and the other on their tush, and say ‘SHHHHH’ in their ear. Sometimes I have to raise my ‘SHHHH’ to an awkwardly loud volume, but it helps greatly in calming when they start to stir. And speaking of ‘holding’ … when I mold the baby into a pose I don’t just get them there and then snap the shot. I will keep my hands on them as I feel them relax into the position. During this time I may be shushing into their ear, while still adjusting the pose slightly or smoothing a blanket with a free hand. But whether it is a finger that keeps wanting to curl under or a foot that wants to pop out, holding the newborn in place will comfort them a great deal and bring the pose into perfection.

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